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TikTok's unveils plans to safeguard and diversify recommendations
Social Media

TikTok's unveils plans to safeguard and diversify recommendations

TikTok has unveiled new details about the platform's work to safeguard and diversify its recommendation system.

By Shannon Williams • 4 min read • Mon, 27th Dec 2021
Back in style: Virtual try-on tech making waves on social media
Software Development

Back in style: Virtual try-on tech making waves on social media

Virtual try-on tech becomes latest trend in online shopping market with Zyler reporting half a million outfits tried on in one week.

By Mitchell Hageman • 3 min read • Tue, 7th Dec 2021
BREAKING: Facebook rebrands to Meta, Zuckerberg unveils 'metaverse'
AR, VR & Metaverse

BREAKING: Facebook rebrands to Meta, Zuckerberg unveils 'metaverse'

Mark Zuckerberg unveils Facebook's vision for the 'metaverse' and announces the company's rebranding as Meta. #Metaverse #FacebookRebranding.

By Shannon Williams • 4 min read • Fri, 29th Oct 2021
Twitter trials new advertising system in tweet conversations
Marketing Technologies

Twitter trials new advertising system in tweet conversations

Twitter tests new ad format, inserting ads under tweet replies, offering more opportunities for businesses and more ad saturation for users.

By Staff Writer • 3 min read • Mon, 18th Oct 2021
Are banks, social media and telcos to blame for scam explosion?
Unified Communications

Are banks, social media and telcos to blame for scam explosion?

Consumers think banks, retailers and mobile operators need to do more to protect them and their personal information from fraudsters.

By Shannon Williams • 3 min read • Mon, 27th Sep 2021
Hootsuite deepens partnership with Microsoft Teams
Unified Communications

Hootsuite deepens partnership with Microsoft Teams

The deepening of Hootsuite and Microsoft's alliance will enable brands to extend their reach through employee networks.

By Shannon Williams • 2 min read • Fri, 3rd Sep 2021
Linktree selects Snowflake platform to support intelligence and analytics
Data Analytics

Linktree selects Snowflake platform to support intelligence and analytics

Snowflake has announced it's been chosen by Linktree to support the company's business intelligence and analytics activities.

By Ryan Morris-Reade • 3 min read • Mon, 26th Jul 2021
Facebook ad engagement equal to social networking, study finds
Facebook

Facebook ad engagement equal to social networking, study finds

Facebook users are engaging just as much with ads as they are with each other, according to new data from Hootsuite and We Are Social.

By Shannon Williams • 3 min read • Tue, 2nd Feb 2021
Users pay with personal data - Kaspersky on WhatsApp move to share data with Facebook
Data Analytics

Users pay with personal data - Kaspersky on WhatsApp move to share data with Facebook

WhatsApp's new terms and conditions, which allow data sharing with Facebook, have sparked criticism among users.

By Shannon Williams • 3 min read • Tue, 19th Jan 2021
Hootsuite announces acquisition of SaaS provider Sparkcentral
Software-as-a-Service

Hootsuite announces acquisition of SaaS provider Sparkcentral

Hootsuite acquires Sparkcentral, a SaaS provider for digital customer engagement, expanding its social customer care capabilities.

By Shannon Williams • 3 min read • Tue, 12th Jan 2021
Trump social media ban too little, too late
Social Media

Trump social media ban too little, too late

Social media's suspension of Trump does little to combat online misinformation, says Reset Australia's Chris Cooper.

By Shannon Williams • 3 min read • Mon, 11th Jan 2021
Times Square brings New Year's Eve to homes around the globe
Gaming

Times Square brings New Year's Eve to homes around the globe

Organisers of the New Year's Eve Ball Drop Celebration are bringing the world's biggest party to homes around the world, live and direct from Times Square.

By Catherine Knowles • 4 min read • Thu, 31st Dec 2020
APAC consumers say firms' social media reputation matters
Social Media

APAC consumers say firms' social media reputation matters

If a crisis unfolded, 38% would stop using an organisation's products if they were caught up in a crisis that spilled online.

By Staff Writer • 3 min read • Thu, 17th Dec 2020
Seismic acquires Grapevine6 social sales platform
Marketing

Seismic acquires Grapevine6 social sales platform

The acquisition will result in an integrated offering called Seismic LiveSocial, a social engagement solution for sales and client-facing teams.

By Staff Writer • 3 min read • Thu, 3rd Dec 2020
Hootsuite launches integration with Dynamics 365
Customer Relationship Management

Hootsuite launches integration with Dynamics 365

The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite's 150+ app ecosystem.

By Staff Writer • 2 min read • Tue, 17th Nov 2020
How NZ Labour crushed the National Party on Facebook
Marketing Technologies

How NZ Labour crushed the National Party on Facebook

National Party's broad, varied Facebook campaign may have contributed to their election loss, says digital marketing expert.

By Shannon Williams • 3 min read • Wed, 4th Nov 2020
Social media plays important part in B2B decision-making - Hootsuite report
Social Media

Social media plays important part in B2B decision-making - Hootsuite report

B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.

By Sara Barker • 2 min read • Fri, 30th Oct 2020

Stories from Other Regions

Plan for Christchurch Call to target social media algorithms welcomed
Cloud Services

Plan for Christchurch Call to target social media algorithms welcomed

A tech specialist says targeting social media algorithms is an important step to reduce extremist online content. .

By RNZ • 3 min read • Fri, 14th May 2021