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Australian Stories

Market research stories

Australians face scam risk during major life events
Data Protection

Australians face scam risk during major life events

Stressful milestones like buying a home or job hunting are leaving Australians most exposed to scams, a TrendLife study found.

By Mark Tarre • 5 min read • Last week
Australians time purchases around Amazon Prime Day
eCommerce

Australians time purchases around Amazon Prime Day

Cost-of-living pressures are pushing Australians to delay buys, with 80% waiting for major sales events and Prime Day shaping decisions.

By Mark Tarre • 3 min read • Last week
Marketers lag as agentic AI surges across industry
Data Protection

Marketers lag as agentic AI surges across industry

Many marketers are still unclear how to use agentic AI, even as pilots remain limited and governance questions grow across the industry.

By Sean Mitchell • 4 min read • This month

Global Stories

Market research stories

AppsFlyer flags fraud shift to organic traffic in Asia
Marketing Technologies

AppsFlyer flags fraud shift to organic traffic in Asia

Organic installs are now the biggest fraud channel globally, with Asia showing shifts that may mask deeper exposure rather than real improvement.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Most dealmakers say human-only M&A decisions untenable
Data Analytics

Most dealmakers say human-only M&A decisions untenable

With AI now embedded in most deal processes, 62% of senior M&A executives say human-only decision-making is no longer defensible.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Euromonitor revamps Passport with AI chat & Copilot
Software-as-a-Service

Euromonitor revamps Passport with AI chat & Copilot

Customers can now query Euromonitor's Passport data in Microsoft apps and other AI tools as the firm widens API access across all datasets.

By Joseph Gabriel Lagonsin • 3 min read • This month
Jamf launches AI governance for Mac as usage rises
Data Protection

Jamf launches AI governance for Mac as usage rises

Rising use of desktop AI tools on managed Macs is forcing IT teams to tighten controls, reporting and compliance oversight across devices.

By Sean Mitchell • 4 min read • This month
Tech Mahindra brings Perplexity AI into sales teams
Software-as-a-Service

Tech Mahindra brings Perplexity AI into sales teams

Customer-facing teams will get real-time, source-backed research tools as Tech Mahindra seeks faster, more tailored sales discussions.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Market research stories

ZYMIX uses Henley event to pitch social app to Gen Z
Social Media

ZYMIX uses Henley event to pitch social app to Gen Z

Its small survey suggests heavy social media use is leaving many Gen Z users feeling less connected offline, sharpening pressure on platforms.

By Sean Mitchell • 4 min read • Last week
Irish firms spend €667,000 on zombie projects yearly
Digital Transformation

Irish firms spend €667,000 on zombie projects yearly

A lack of clear IT planning is leaving Irish large firms with a €667,000 annual drag from projects that should have been stopped.

By Sofiah Nichole Salivio • 4 min read • Last week
Most firms not ready for agentic AI, Teradata study finds
Digital Transformation

Most firms not ready for agentic AI, Teradata study finds

Only 7% of enterprises are seeing measurable returns from agentic AI, as poor data readiness and fragmented systems hold back adoption.

By Sofiah Nichole Salivio • 4 min read • Last week
Truecaller report flags trust gap in India business calls
Unified Communications

Truecaller report flags trust gap in India business calls

Unfamiliar numbers are fuelling a trust gap in Indian business calls, despite most consumers still preferring voice for urgent matters.

By Mark Tarre • 4 min read • Last week
New Zealand shoppers turn to AI & social for research
Omnichannel

New Zealand shoppers turn to AI & social for research

Rising living costs are pushing New Zealand shoppers to compare prices, reviews and product details across AI, social media and search.

By Sean Mitchell • 5 min read • Last week
Global robotaxi market set for rapid growth by 2033
Semiconductors

Global robotaxi market set for rapid growth by 2033

Fragmented competition and falling hardware costs are set to propel the sector from USD $8.3 billion in 2026 to USD $153.4 billion by 2033.

By Sofiah Nichole Salivio • 4 min read • Last week
EE survey says connected toys dominate UK children's play
Gaming

EE survey says connected toys dominate UK children's play

Parents are increasingly uneasy as connected devices become a staple of play, with many hiding WiFi toys or limiting use to restore balance.

By Joseph Gabriel Lagonsin • 4 min read • Last week
New Zealanders hit by scams during big life events
Data Protection

New Zealanders hit by scams during big life events

Middle-aged New Zealanders are increasingly exposed as scammers target house moves, job searches and big purchases, research shows.

By Mark Tarre • 5 min read • Last week
Social media fuels house envy among UK first-time buyers
Social Media

Social media fuels house envy among UK first-time buyers

Rising house prices and borrowing costs are pushing first-time buyers to compare budgets with curated home posts, a survey found.

By Sofiah Nichole Salivio • 4 min read • This month