Market research stories

London AI start-up Electric Twin raises USD $14m to grow its synthetic audience tech, pitched as a faster alternative to market research.

Shoppers shun online baskets over high delivery fees and clunky checkouts as retailers plough cash into loyalty schemes and shiny AI tools.

AliExpress tempts budget-conscious UK shoppers away from Amazon, as new research highlights price as the dominant factor in purchases.

Samsung has reclaimed top spot in Canstar Blue’s 2026 smartphone satisfaction rankings, as cost-conscious Australians prioritise value.

UK firms ramp up travel and AI investment in 2025, even as advertising spend plunges 28%, signalling a sharper focus on productivity.

UK firms are bullish on quantum computing, but a talent squeeze and flat budgets threaten to slow progress from pilots to scale.

Square rolls out free AI assistant in the UK, helping SME owners query their own sales data in plain English to speed up decisions.

UK consumers are embracing AI tools but trust is splintering, with most cross-checking search, social and brand sites before deciding.

AI agents are rapidly transforming sales teams in Australia and New Zealand, slashing grunt work and reshaping how sellers prospect and close deals.

UK shoppers value accurate parcel tracking and honest delivery updates far more than rapid shipping promises, a new Locus survey suggests.

Airstride launches Carmen AI, an autonomous agent that scouts, scores and contacts B2B channel partners, claiming up to 80% time savings.

Cost-of-living pressures are pushing Australians to swap traditional red envelopes for digital gift cards this Lunar New Year.

Enterprise IoT spending climbed 13% to USD $324bn in 2025 as firms shift from basic connectivity to AI-driven autonomous operations.

New research finds most people doubt under-16 social media bans will curb online harm, expecting teens to bypass rules and limits.

Cybersecurity as a Service market forecast to soar from USD $17.60bn in 2024 to USD $83.96bn by 2034, driven by threats and skills gaps.

Industry voices are divided on whether AI will diminish consulting roles or augment them by shifting the nature of the work.

Sky Business launches SIM-only SME mobile plans with rolled-over data to curb FORO fears and average annual losses of GBP £3,400.

BW Digital and Squareroot8 plan quantum-secure link between Singapore and Batam, targeting post-quantum protection for data and AI workloads.

Australian small firms race to use AI in design, but research shows most still insist on human hands to shape trusted, distinctive brands.

Security, privacy and data protection will command the biggest tech spend for Australian retail SMBs in 2026, ahead of AI and global growth.