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Australian Stories

Google's AI push prompts Aussie firms to boost visibility
Customer Experience

Google's AI push prompts Aussie firms to boost visibility

Google's AI advancements are reshaping how Australian small businesses must optimise their online presence to stay competitive and ensure visibility.

By Sean Mitchell • 4 min read • Tue, 25th Mar 2025
Unlock the power of information to innovate enterprise experiences
Digital Transformation

Unlock the power of information to innovate enterprise experiences

In an era where effective data management is vital, businesses must harness best-of-breed solutions to enhance decision-making and customer experiences.

By John Harding • 3 min read • Thu, 20th Mar 2025
Localsearch unveils new digital tools for small businesses
Digital Transformation

Localsearch unveils new digital tools for small businesses

Localsearch has unveiled three new digital marketing tools for small businesses in Australia, starting from AUD $149, to enhance their online presence amid evolving digital trends.

By Shannon Williams • 2 min read • Sun, 16th Mar 2025
Afterpay revives 'Mystery Market' for immersive VR event
Customer Experience

Afterpay revives 'Mystery Market' for immersive VR event

Afterpay is set to reintroduce its Mystery Market event during Afterpay Day, offering over AUD $100,000 in prizes and immersive virtual reality experiences.

By Kaleah Salmon • 2 min read • Thu, 13th Mar 2025

Global Stories

Fastly updates bot management to reduce CAPTCHA reliance
Customer Experience

Fastly updates bot management to reduce CAPTCHA reliance

Fastly has unveiled enhancements to its Bot Management service, reducing CAPTCHA dependency while bolstering security and user experience across its platform.

By Melania Watson • 3 min read • Wed, 26th Mar 2025
Qualtrics unveils AI tools to boost customer experiences
Data Analytics

Qualtrics unveils AI tools to boost customer experiences

Qualtrics has unveiled AI-driven updates to its XM for Customer Experience suite, promising businesses enhanced insights and tools to forge stronger customer connections.

By Melania Watson • 3 min read • Thu, 20th Mar 2025
Forrester: Agentic AI poised to revolutionise enterprise operations
Digital Transformation

Forrester: Agentic AI poised to revolutionise enterprise operations

Forrester's latest report reveals that agentic AI is revolutionising businesses, offering unmatched efficiency and innovation for early adopters.

By Sean Mitchell • 3 min read • Wed, 19th Mar 2025
Unified commerce benchmark reveals retail success factors
Customer Experience

Unified commerce benchmark reveals retail success factors

The 2025 Unified Commerce Benchmark reveals that only 5% of evaluated retailers excel in omnichannel strategies, with leaders enjoying lower costs and higher customer satisfaction.

By Sean Mitchell • 3 min read • Wed, 19th Mar 2025
Adobe Summit: Coca-Cola's James Quincey on personalising a changing world
Digital Transformation

Adobe Summit: Coca-Cola's James Quincey on personalising a changing world

At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.

By Donovan Jackson • 4 min read • Wed, 19th Mar 2025
Adobe introduces new AI capabilities in Experience Cloud
Data Analytics

Adobe introduces new AI capabilities in Experience Cloud

Adobe has unveiled enhanced capabilities within Adobe Experience Cloud, incorporating AI to improve customer experiences and advance B2B strategies.

By Melania Watson • 3 min read • Wed, 19th Mar 2025
Gigamon celebrates top ANZ partners at 2024 awards event
Customer Experience

Gigamon celebrates top ANZ partners at 2024 awards event

Gigamon celebrated its 2024 ANZ Partner Awards on 5 March in Sydney, honouring top partners in hybrid cloud security for their key contributions to the region.

By Melania Watson • 3 min read • Wed, 19th Mar 2025
Reimagining eCommerce marketing
Customer Experience

Reimagining eCommerce marketing

Marketers must rethink their online strategies by leveraging AI and data to enhance customer experiences, drive engagement, and boost revenue in eCommerce.

By Dotdigital • 4 min read • Mon, 17th Mar 2025
Titan of Tech - Nadene Serman of Infotrack
Unified Communications

Titan of Tech - Nadene Serman of Infotrack

Nadene Serman, Global CTO of Infotrack, champions innovation and inclusion in tech, driving customer-first solutions across multiple nations.

By Melania Watson • 7 min read • Mon, 17th Mar 2025

Stories from Other Regions

Sinch & Verizon to enhance business messaging in the US
Customer Experience

Sinch & Verizon to enhance business messaging in the US

Sinch has strengthened its alliance with Verizon to boost Rich Communication Services adoption for business messaging across the US, enhancing customer engagement.

By Kaleah Salmon • 2 min read • Tue, 25th Mar 2025
Mapp secures $13m to enhance AI marketing strategy
Customer Experience

Mapp secures $13m to enhance AI marketing strategy

Mapp has raised $13 million in funding to enhance its AI-driven marketing automation and expand its market presence, fuelled by O'Connor Capital Solutions.

By Catherine Knowles • 2 min read • Fri, 21st Mar 2025
Sinch wins Adobe partner award for third consecutive year
Customer Experience

Sinch wins Adobe partner award for third consecutive year

Sinch has been awarded the Adobe Digital Experience Unified Customer Experience Technology Partner of the Year for 2025, its third consecutive win in this category.

By Sean Mitchell • 3 min read • Wed, 19th Mar 2025
Jeremy Suddards named new Chief Revenue Officer at Six Degrees
Customer Experience

Jeremy Suddards named new Chief Revenue Officer at Six Degrees

Jeremy Suddards has been appointed Chief Revenue Officer of Six Degrees, aiming to enhance client engagement and drive innovative technology solutions.

By Melvin Hipolito • 2 min read • Fri, 14th Mar 2025