Samsung highlights ‘Unsung Snappers’, unveils Galaxy S25 Edge

Samsung Electronics Australia is highlighting the experiences of the nation's 'Unsung Snappers'—those who regularly take photos for the social media accounts of friends, family, and partners.

According to research commissioned by Samsung, nearly half of Australians, or 45%, reported that they take photos for someone else's social media at least once a week. The research, which surveyed more than 1,000 Australians, reveals that while helping others capture moments for online sharing, many find the experience challenging or disruptive.

Research findings

Samsung's findings indicate that 70% of Australians feel that taking photos for social media affects their ability to enjoy the moment. A further 57% listed lengthy efforts to get the 'perfect' public photo as their main frustration. Feelings of embarrassment while taking photos for someone else are more pronounced among younger Australians, with 50% of Gen Z and 46% of Millennials acknowledging this sentiment.

These data points reflect a broader trend, as many people become involved in creating social media content, despite not appearing in the images themselves. Known as 'Unsung Snappers', these individuals often make significant efforts to ensure others appear at their best online.

Personal stories

Joshua Gross, who is married to media personality Sophie Monk, shared his perspective as one of Australia's Unsung Snappers. He described the pressure and focus required to achieve results that meet expectations:

"If the shot doesn't work out, it's on me. There's a lot of pressure to get a great photo when you're photographing one of the most beautiful women in the world."

He further explained the process involved in capturing a shot that meets approval:

"While I'm lucky to have a gorgeous subject, I'll often take hundreds of shots to make sure we get 'the one'. There's always the risk of uncontrollable aspects – weather conditions or someone walking into frame without us realising. While I'm focused on securing the perfect shot, I have to put my muse first, and with the Galaxy S25 Edge, Samsung has made it easier for hard-working Unsung Snappers like me to get an amazing photo."

Common experiences and frustrations

In addition to the pressures of capturing quality imagery, the survey identified some of the obstacles Unsung Snappers encounter. Almost a third of Australians reported being asked to retake a photo because the subject was dissatisfied with their facial expression. The same proportion said that photos are often spoiled by interruptions, such as someone or something appearing in the background.

Some respondents cited inconvenient weather or concerns over personal appearance while taking these photos. According to the data, one-third of Australians have been rained on during a photography attempt, and 8% have had their clothing damaged in pursuit of the perfect image.

Technology and tools

The recent launch of the Galaxy S25 Edge was presented as a response to these challenges, offering features designed to assist Unsung Snappers. The device, weighing 163g and measuring 5.8mm in thickness, includes a 200MP wide lens camera and improved low-light capabilities through what Samsung refers to as 'Nightography'.

Editing tools supported by Galaxy AI are also highlighted as part of the offering. These include the Object Eraser, Best Face, and Audio Eraser—tools designed to address issues such as photobombers, unwanted background noise, and mistimed blinks without requiring retakes.

Nathan Rigger, Head of Product, Mobile eXperience at Samsung Australia, commented on these developments:

"The Galaxy S25 Edge, with its flagship camera and Galaxy AI enhanced image capture and editing suite gives Australians the tools they need to nail the shot— replacing retakes and complaints with effortless, shareworthy moments. By helping Australians get the shot they want the first time, they can hopefully focus on and enjoy the moment."

Availability

The Galaxy S25 Edge is offered in Titanium Silver, Titanium Icyblue and Titanium Jetblack. Pricing is set at AUD $1,849 for the 256GB model and AUD $2,049 for the 512GB version.