Empowering women to thrive in Tech Sales

Working as a sales leader at the business software company OneAdvanced for Australia and New Zealand, I recognise that I am a rarity in a male-dominated profession.

On this International Women's Day, let us pledge to dismantle barriers and support the next generation of women in technology.

Why? Because it has been proven that companies embracing gender-diverse sales teams have seen much higher revenues.

Opening new doors: Encouraging more women into technology sales

It's time to change the status quo by opening new pathways for young graduates, supporting mid-career professionals and showcasing the inspiring women leading the way.

I am passionate about encouraging more women to explore the dynamic and rewarding world of technology sales. This career blends strategic thinking, relationship-building and problem-solving, offering competitive salaries, global opportunities, and personal growth. Yet, despite its exciting potential, women remain underrepresented in technology sales roles.

Gender diversity can significantly impact the success and growth of technology companies. However, as an industry, we must work harder to attract more women to this dynamic and rewarding sector. Few young women aspire to have a technology career; collectively, we must find ways to accelerate this change.

Improved employee attraction and retention

Many studies show a positive relationship between favourable gender diversity policies and an attractive organisation for which to work. A diverse workforce is a significant consideration for many young women when assessing companies for job opportunities.

According to PwC, female millennials seek employers with a strong and vocal stance on gender diversity. Many women specifically consider the gender diversity of the leadership team when deciding where they want to work. Therefore, we must explore innovative approaches to attracting, retaining, and developing women in technology sales careers.

Pathways for young graduates

One of the most common questions from young women is how to start a career in technology sales. The truth is, there is no single pathway. While a business, marketing, or technology degree can provide a strong foundation, it isn't the only route. Many successful professionals enter the industry through on-the-job training and mentorship programs. What matters most are transferable skills such as communication, empathy, and resilience.

Graduates who thrive in technology sales are curious problem-solvers who enjoy engaging with people, understanding their needs and finding ways to solve their challenges.

My advice to young women considering technology sales is simple: be open to learning, seek mentors, and don't underestimate the power of persistence. You don't need to tick every box to start; you just need the confidence to take the first step.

Supporting mid-career professionals and women returners

For mid-career professionals, especially women returning to the workforce after having children, re-entering the fast-paced world of technology sales can feel daunting. Businesses must create environments where these women feel supported and empowered to succeed.

Flexible working arrangements, return-to-work programs, and continuous professional development are crucial. For instance, structured re-entry pathways that include mentorship and tailored training help women refresh their skills and rebuild confidence. Equally important is fostering a culture where diverse career paths are celebrated and where women feel valued for the experience they bring.

Organisations prioritising inclusion benefit from a broader range of perspectives, which drives innovation and better reflects our diverse customer base. As a sales leader, I feel responsible for advocating for policies and practices that empower women at every career stage.

Inspiring female leaders in technology sales

Countless examples exist of women who have achieved remarkable success in technology sales. My international career spans multiple countries and leadership roles in successful technology firms. My career journey exemplifies what is possible with vision, determination, and the right support systems.

Building and retaining a high-performing, diverse sales team requires a people-first approach. Investing in your team's growth and creating a culture of trust and inclusion is essential.

The future is inclusive

The future of technology sales is full of possibilities, but only if we actively open doors for more women to join and thrive. We can build a more inclusive and innovative industry by creating clear entry points for graduates, supporting women through career transitions, and celebrating the trailblazers who lead by example. Together, we can shape a future where every woman can succeed and lead in this incredible sector.