Cavell launches AI tool to streamline channel partnerships

Cavell has announced the launch of its AI-powered platform, Channel Insights, which aims to assist IT and telecommunications companies in identifying and fostering channel partnerships.

The platform is designed to offer a modern alternative to traditional methods, which often depend on manually sourced and potentially outdated information.

The system provides up-to-date insights into the channel landscape, enabling vendors and service providers to access a comprehensive view, including competitor benchmarking. The platform draws data from a variety of sources such as partner websites, LinkedIn, vendor databases, and other public channels. Users can search through filters like IT services offered, vendors included, company size, and locations to identify potential partners.

Channel Insights, which is designed to automate the process of data gathering while incorporating human quality checks, aims to ensure accurate business data free from errors. The database currently monitors over 35,000 enterprises in English-speaking markets, with over half of these being Microsoft partners. Among these partners, 76% provide Unified Communications as a Service (UCaaS) solutions.

Dom Black, Growth Director at Cavell, explained the rationale behind developing this platform: "With most IT services being sold through channel partners, the amount of data available on this vital area has historically been shocking and required extensive manual processes. Many companies have resorted to manual reviews of their current channels for projects and customers for years or buying out-of-date lists from external vendors."

Black added that improvements in data management and analysis technologies prompted Cavell to automate and streamline this data collection and analysis process. He stated, "Now Cavell is delighted to be able to offer this new service to our customers and help them finally shed some light on the complexity of their channel."

The platform not only aids in finding appropriate channel partners but also enhances the visibility of existing partnerships by enabling organisations to track new developments that could affect relationships. Companies can create and manage private lists, allowing their sales teams to keep informed about any announcements or changes concerning their partners.

This new tool seeks to address longstanding challenges faced by businesses in meeting their objectives and market needs concerning channel partnerships. It aims to provide much-needed visibility regarding what partners offer and promote, thus relieving companies of the difficulties in identifying suitable partners.