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Australian Consumers join the eSIM Smartphone Revolution
Wed, 14th Sep 2022
FYI, this story is more than a year old

Consumers say goodbye to plastic SIM cards and adopt the smartphone’s next-generation eSIM technology, according to research published by Amdocs (NASDAQ: DOX), a leading provider of software and services to communications and media companies.  

The eSIM Consumer Pulse 2022 report, based on research commissioned by Amdocs and conducted by global market research firm Dynata, reveals that 79% of consumers are either actively in favour or open to the idea of an eSIM-only future for smartphones, compared to 21% who are not ready. Furthermore, consumers who want their MNO to integrate eSIM into their offering (53%) outnumber those who don’t (15%) by nearly four to one.  

26% of consumers surveyed across Australia describe this as the largest benefit of eSIM technology.

One in five (21%) found the reduction in hassle compared to buying a physical SIM card to be the most crucial benefit. In comparison, 14% were excited by the prospect of a fully digital experience, with no need to remove and insert a plastic SIM. The chance to avoid roaming charges when travelling abroad also attracted respondents’ interest, as did the opportunity to access enhanced device features and the environmental benefits of moving away from plastic SIM cards.

“As we continue moving closer to ubiquitous connectivity, this research illustrates the consumer’s enthusiasm for eSIM and the enhancements it brings to the user experience and sustainability,” says Anthony Goonetilleke, Group President of Technology and Head of Strategy, Amdocs. 

“We’re seeing eSIM adoption accelerate across the telecoms sector and we expect this behaviour to continue as consumers and communications service providers become increasingly aware of the benefits and possibilities unleashed by this exciting new technology.”

Amdocs eSIM Cloud is serving communication service providers across the globe, including Vivo, Telefonica Movistar Chile, Cellcom, Pelephone and Orange Belgium.

“eSIM is an opportunity for CSPs to deliver a truly digital and modern customer experience. With the smartphone market approaching the 250 million mark in 2022, according to Omdia estimates, communications service providers need to take advantage of such an opportunity to use eSIM to redesign their customer journeys, introduce flexibility and give instant gratification to consumers. If not, connectivity will remain the only digital service that cannot be purchased, fulfilled, and managed online.” says Dario Talmesio, Research Director, Omdia.

About Amdocs

31,000 employees around the globe assist service providers’ migration to the cloud, enable them to differentiate in the 5G era, and digitalise and automate their operations. Listed on the NASDAQ Global Select Market, Amdocs had revenue of $4.3 billion in fiscal 2021. 


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