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Adyen goes live with Tap to Pay on iPhone in Australia
Mon, 16th Oct 2023

Adyen, the global financial technology platform, has brought Tap to Pay on iPhone to Australian retailer customers. 

By partnering with NewStore for the launch, businesses including R.M.Williams, Lorna Jane, and Munro Footwear Group, parent company to Mathers, Williams, Midas and Mountfords, can now accept contactless payments using only an iPhone and the NewStore Associate iOS app.

Adyen and NewStore will enable Tap to Pay on iPhone for their joint customers, which accepts all forms of contactless payments, including contactless credit and debit cards, Apple Pay, and other digital wallets, using only an iPhone and a supporting iOS app, with no additional hardware or payment terminal needed.

At checkout, merchants will prompt the customer to hold their contactless payment near the merchant’s iPhone, and the payment will be securely completed using NFC technology.

Apple’s Tap to Pay on iPhone technology uses the built-in features of the iPhone to keep the business’ and customers’ data private and secure. Apple doesn’t store card numbers on the device or servers when a payment is processed.

Stephan Schambach, Founder and CEO of NewStore, says: “Terminal-less payments are the future of retail. Brands no longer have to rely on POS technologies that are not always portable or user-friendly.”

“By enabling Tap to Pay on iPhone for retailers like R.M.Williams, Lorna Jane, and Munro Footwear Group in Australia, we will offer the same convenience and security that our customers in the U.S., U.K., and the Netherlands are already experiencing. We look forward to working with Adyen to bring this capability to other regions.”

Peter Clarke, Chief Technology Officer, Lorna Jane, says: “It’s important for us to remain innovative, it's in our brand DNA, so we’re pleased to be one of the first major retailers in Australia to implement Tap to Pay on iPhone. Taking away an extra device and hurdle in the transaction flow will let us offer an even more seamless experience for our customers and staff at Lorna Jane’s 100+ stores across the country.”

Keng Ng, Chief Technology Officer of Munro Footwear Group, says: “We're thrilled to expand our collaboration with NewStore and Adyen, becoming pioneers among retailers to introduce Tap to Pay on iPhone in our stores."

“As Australia's largest privately owned footwear company, with thousands of transactions across our stores daily, time is of the essence. This innovative feature frees us from traditional payment terminals and enhances the seamlessness and security of our payment processes.”

“As contactless payment usage continues to rise, Tap to Pay on iPhone offers our customers a secure and contactless payment option, increasing opportunities for genuine, meaningful and personalised interactions,” says Keng Ng. 

Peter Ratcliffe, Head of Technology, R.M.Williams, says: “As a customer-first brand, we are excited to be one of the first major retailers in Australia to roll out Tap to Pay on iPhone as it will make that checkout experience even more accessible for both our store team and our customers. Instead of forcing shoppers to line up at the counter, our store team members can assist and checkout customers simultaneously anywhere on the floor.”

The introduction of Tap to Pay on iPhone by Adyen presents several advantages for its customers, positioning them at the forefront of innovation in the payment landscape. This new feature simplifies in-person payments by eliminating the need for additional payment hardware to accept contactless transactions. Businesses can swiftly get started with installation and onboarding, enabling them to scale up their payment operations efficiently. 

Additionally, it ensures safe and rapid checkout experiences, enhancing mobility for on-site and on-the-go transactions. Moreover, this solution prioritises convenience, privacy, and security for customers, as transactions are encrypted, and payment data is safeguarded using the same technology that underpins the privacy and security of Apple Pay.

Hayley Fisher, Country Manager ANZ at Adyen, says: “We are thrilled to be bringing Tap to Pay on iPhone to Australian merchants.”

“This represents a significant step forward in the evolution of digital payments, offering Australians a fast, secure, and convenient way to make transactions. We believe this technology will revolutionise the payments landscape and provide immense value to both consumers and businesses.”