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Motorsport Stories

Australian Stories

Motorsport stories

AFL, cricket & Supercars launch Roblox gaming zones
Gaming

AFL, cricket & Supercars launch Roblox gaming zones

The move targets younger fans spending more time in gaming, as 7.4 million Australians now devote eight hours a week to sport.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 6th May 2026

Global Stories

Motorsport stories

Cisco & McLaren extend partnership across racing & AI
Unified Communications

Cisco & McLaren extend partnership across racing & AI

The renewed deal will keep Cisco's networking and security tools embedded in McLaren's race operations as the teams push into AI.

By Mark Tarre • 3 min read • This month
Infobip launches PitchMate AI agent for football fans
Digital Transformation

Infobip launches PitchMate AI agent for football fans

Football fans can now get fixtures, stats and games in WhatsApp and RCS as Infobip deepens its push into sports engagement.

By Joseph Gabriel Lagonsin • 4 min read • This month
Emburse becomes official travel partner for Haas F1
Data Analytics

Emburse becomes official travel partner for Haas F1

The partnership will equip the smallest Formula 1 team with tools to manage travel, expenses and payments across more than 20 races a year.

By Sofiah Nichole Salivio • 5 min read • Last month
Ferrari deploys Bitdefender platform across operations
Malware

Ferrari deploys Bitdefender platform across operations

The move gives Ferrari a single security system for factory, racing and corporate operations as cyber risks intensify across its connected estate.

By Sofiah Nichole Salivio • 4 min read • Wed, 27th May 2026
Formula 1 app adds race experience for Grand Prix fans
Customer Relationship Management

Formula 1 app adds race experience for Grand Prix fans

Fans at Grand Prix events will get live timetables and navigation in the official app, as Formula 1 deepens its grip on spectator data.

By Sofiah Nichole Salivio • 4 min read • Thu, 21st May 2026
Game review: Forza Horizon 6 (Xbox Series X|S, PC, Xbox ROG Ally X)
Gaming

Game review: Forza Horizon 6 (Xbox Series X|S, PC, Xbox ROG Ally X)

Japan's roads, cityscapes and mountain passes make the latest Forza Horizon a more varied, portable and polished racer on Xbox and PC.

By Darren Price • 6 min read • Wed, 20th May 2026
TeamViewer utilising AI to cut costly digital friction
Wearables

TeamViewer utilising AI to cut costly digital friction

A survey of 4,000 workers found digital friction is fuelling burnout, tears and staff turnover as TeamViewer automates routine IT tasks.

By David Shilovsky • 5 min read • Fri, 8th May 2026
Game review: MotoGP 26 (Xbox Series X)
Gaming

Game review: MotoGP 26 (Xbox Series X)

Players get more realism and a stronger career mode, but Xbox Series X owners may find MotoGP 26 feels too similar to last year’s release.

By Damian Seeto • 5 min read • Thu, 7th May 2026
Infobip & TGR Haas launch AI fan companion RaceMate
Customer Relationship Management

Infobip & TGR Haas launch AI fan companion RaceMate

Fans of TGR Haas can now get live race data and quizzes in chat as Formula One teams race to deepen digital loyalty.

By Sean Mitchell • 3 min read • Mon, 4th May 2026
Cognizant named Aston Martin F1 Global AI Services partner
Customer Relationship Management

Cognizant named Aston Martin F1 Global AI Services partner

The deal should help Aston Martin turn race data into quicker decisions and better fan management as AI becomes central to its operations.

By Catherine Knowles • 4 min read • Fri, 1st May 2026
Mercedes-AMG PETRONAS F1 Team upgrades to TeamViewer ONE
Human Capital Management

Mercedes-AMG PETRONAS F1 Team upgrades to TeamViewer ONE

The switch is meant to cut downtime and sharpen data flows across factory, office and trackside operations under Formula 1's cost cap.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 1st May 2026
Iron Mountain wins Google Cloud award for media archives
Storage

Iron Mountain wins Google Cloud award for media archives

AI search and digitisation are helping media owners turn ageing archives into usable assets, with Iron Mountain recognised by Google Cloud.

By Sofiah Nichole Salivio • 4 min read • Wed, 22nd Apr 2026
Racing Bulls simulator launches in Cherry Edition livery
Partner Programmes

Racing Bulls simulator launches in Cherry Edition livery

Collectors can now buy a motion simulator mirroring Racing Bulls’ one-off Suzuka cherry blossom livery, as teams seek fresh merchandise revenue.

By Kaleah Salmon • 3 min read • Thu, 2nd Apr 2026

Stories from Other Regions

Motorsport stories

Aston Martin Aramco signs cybersecurity deal with Zscaler
Data Protection

Aston Martin Aramco signs cybersecurity deal with Zscaler

The deal will secure race data and engineering systems across Aston Martin Aramco's operations as Formula One teams face rising cyber risk.

By Sofiah Nichole Salivio • 4 min read • Last month
MWC Shanghai adds AgiBot, Siemens & Vodafone speakers
Robotics

MWC Shanghai adds AgiBot, Siemens & Vodafone speakers

Visitors will see AI, robotics and Formula E showcases as MWC Shanghai broadens beyond telecoms to industrial tech and startups.

By Mark Tarre • 4 min read • Last month
NASCAR uses AI to speed race analysis & fan feedback
Data Analytics

NASCAR uses AI to speed race analysis & fan feedback

Race analysis that once took hours can now be done in minutes, giving NASCAR quicker insight into fan views and on-track competition.

By Joseph Gabriel Lagonsin • 5 min read • Wed, 15th Apr 2026